July 2010 - Publishing Talk

Jon Reed 26th July 2010 Andrew Wylie, disintermediation, eBooks, John Sargent, Macmillan, Odyssey Editions, Random House

2010: A Publishing Odyssey

Über-agent Andrew “the Jackal” Wylie has hatched an audacious plot. Or maybe he has just seen the future. Either way, he has disintermediated the publishers he works with – for ebooks at least. With last week’s launch of Odyssey Editions, his Kindle-only ebook imprint, a range of his authors are now available digitally for the first time. To me, this seems inevitable. Many authors and their agents get the new digital realities – and, more importantly, the opportunities – while too many publishing discussions still focus on a protectionist response to the ‘threat’ of digital. If publishers won’t grasp digital, authors and agents will.

Digital Featured post

Tom Evans 15th July 2010 Amazon, Amazon Digital Text Platform, apple, Apple iBookstore, epub2, HTML5, iPad, iPhone, Issuu, Kindle, Lulu, Myebook, Smashwords, Stanza

Do iPad or do I Kindle? – Part 2

Should authors and publishers publish for the Kindle, the iPad, or something else? Some of the current options are:
– Print – not going away in a hurry
– Publish for the Kindle and iPad via the Amazon Digital Text Platform
– Publish for the iPad via the iBookstore
– Publish via a third party ebook app like Stanza
– Publish via an aggregator like Smashwords, Lulu, Myebook, Issuu
If you are an author, my advice is to write, create accompanying audio and video assets and by the time you are ready to publish, there will be more than one route open to you.

Second Life Social Media

Adele Ward 5th July 201026th January 2021 Adele Ward, Ann Alexander, Cinnamon Press, London School of Journalism, LSJ, Mike Fortune-Wood, Mike Horwood, Second Life, Sue Guiney, Ward Wood Publishing

Virtual contacts made Ward Wood Publishing a reality

Is Second Life still useful for authors and publishers? It depends how you use it, argues Adele Ward – who has recently used virtual contacts to make her new business, Ward Wood Publishing, a reality.

conferences Digital Social Media

Jon Reed 2nd July 201020th September 2020 Digital, Huffington Post, Independents, Second Life, Small press, social media marketing, Twitter

Are you too big for social media?

There are natural advantages to being a small, independent publisher when it comes to social media marketing. But, big or small, there’s a social media marketing strategy for you. Just keep it appropriate to your type of organization, make sure you engage your audience, and go for a personal voice – whether that is you and/or your authors.