Are you too big for social media?

Reading Time: 4 minutes There are natural advantages to being a small, independent publisher when it comes to social media marketing. But, big or small, there’s a social media marketing strategy for you. Just keep it appropriate to your type of organization, make sure you engage your audience, and go for a personal voice – whether that is you and/or your authors.

Read more

Roads? Where we're going, we don't need roads

Reading Time: 7 minutes There is a lack of skills in the publishing industry to deal with new emergent paradigms. But it’s not just skills and structure that are lacking, but culture and attitude. In a period of accelerating change we need vastly more efficient methods of developing new concepts. In this post I want to share some thoughts about some of the changes that would be required for publishers to become more agile, generalist and collaborative in an age where we are all becoming publishers, authors, creators and consumers and as such all have a voice and opinion as well as the ability to implement our own ideas.

Read more

London Book Fair Digital Conference

Reading Time: 8 minutes Publishers get real about digital as they are told: “This industry doesn’t owe you a living”.
I was lecturing at Birkbek yesterday, on digital publishing, social media marketing – and men in their pants in Basingstoke. For this was the key takeaway message for me at this year’s London Book Fair Digital Conference, which I attended and live-tweeted last weekend: if publishers don’t produce digital content, such as apps, there are plenty of men in their basements in Basingstoke in their pants who will.

Read more

Karmic Rights Management

Reading Time: 3 minutes In case you hadn’t realised before the announcement of the Apple iPad in January, this is the decade of the eReader. The publishing industry is going through a similar transition to that of the music industry in the last decade.
In these days when you can publish direct for ereaders like the Kindle, Cool-er and soon the iPad – or just blog a story – what’s to stop anyone stealing and copying your work illegally?

Read more

If the Digital Economy Bill fails, we'll all pay

Reading Time: 4 minutes If the music industry is anything to go by, it is not the J K Rowlings, Stephanie Meyers or Dan Browns who will suffer if peer2peer file sharing becomes rampant in books, it is the already beleaguered midlist authors, whose work already struggle to find a place in a market dominated by multi-million pound global hitters and celebrities.

Read more