London Book Fair

conferencesOpinion

Brexit: What does it mean for the publishing industry?

This year’s London Book Fair featured a panel discussion about the topical issue of the day: “Brexit: Good News or Bad News for the Publishing Industry?” And (spoiler alert) the answer from delegates was a resounding “Bad News” – by a margin of 140-0. But what do you think?

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conferencesDigitalMarketing

How to build an effective content strategy

For authors and publishers, content is our bread and butter. But content no longer just mean the products we publish – it also means marketing. So how do we build an effective content strategy? This question was addressed at the 2015 London Book Fair Publishing for Digital Minds Conference.

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conferencesTweetups

Tweeting up at the London Book Fair

It seems a long time since the London Book Fair, doesn’t it? The highlight for me, as ever, was the Publishing Talk / London Book Fair Tweetup. It was bigger than ever this year, with over 100 authors, publishers and other book trade folk mixing and mingling over a well-earned drink after a hard day’s Book Fairing. Here are some images from the night.

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conferencesDigitalFeatured post

London Book Fair Digital Conference

Publishers get real about digital as they are told: “This industry doesn’t owe you a living”.
I was lecturing at Birkbek yesterday, on digital publishing, social media marketing – and men in their pants in Basingstoke. For this was the key takeaway message for me at this year’s London Book Fair Digital Conference, which I attended and live-tweeted last weekend: if publishers don’t produce digital content, such as apps, there are plenty of men in their basements in Basingstoke in their pants who will.

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