Reading Time: 12 minutes Want to write a memoir? Adam Kay’s “This is Going to Hurt” is part of a new trend of immersive memoirs with a message. But what does it take to write and publish one?Read more
Reading Time: 15 minutes This year’s London Book Fair featured a panel discussion about the topical issue of the day: “Brexit: Good News or Bad News for the Publishing Industry?” And (spoiler alert) the answer from delegates was a resounding “Bad News” – by a margin of 140-0. But what do you think?Read more
Reading Time: 7 minutes For authors and publishers, content is our bread and butter. But content no longer just mean the products we publish – it also means marketing. So how do we build an effective content strategy? This question was addressed at the 2015 London Book Fair Publishing for Digital Minds Conference.Read more
Reading Time: 22 minutes Welcome to the London Book Fair Digital Minds Conference live blog! I’ll be updating every 5 minutes or so, so keepRead more
Reading Time: 2 minutes Is that the sound of champagne corks popping? Did someone say ‘cocktails and canapés’? For the third year running, PublishingRead more
Reading Time: 3 minutes It seems a long time since the London Book Fair, doesn’t it? The highlight for me, as ever, was the Publishing Talk / London Book Fair Tweetup. It was bigger than ever this year, with over 100 authors, publishers and other book trade folk mixing and mingling over a well-earned drink after a hard day’s Book Fairing. Here are some images from the night.Read more
Reading Time: 3 minutes In the final part of his report on this year’s London Book Fair Digital Conference, Alastair Horne considers the impact of mobile on the publishing industry.Read more
Reading Time: 4 minutes In Part 1 of his report on the London Book Fair Digital Conference, Alastair Horne discovers what we can learn about digital content and business models from those outside the publishing industry.Read more
Reading Time: 3 minutes Temps. Remember them? They used to be the people who came in to cover the donkey work jobs no one wanted or no one had time to do. They also used to be the route into publishing for the vast majority – especially women. Not any more. Now budding publishers are expected to work free in long unpaid internships.Read more
Reading Time: 6 minutes “Authors and readers are all that matter. Publishers will soon be irrelevant.” It was billed as The Great Debate – but has the discussion really moved on since last year?Read more
Reading Time: 2 minutes So are you all set for your three-day mini-break to Earls Court? If you’re at the London Book Fair this week,Read more
Reading Time: 8 minutes Publishers get real about digital as they are told: “This industry doesn’t owe you a living”.
I was lecturing at Birkbek yesterday, on digital publishing, social media marketing – and men in their pants in Basingstoke. For this was the key takeaway message for me at this year’s London Book Fair Digital Conference, which I attended and live-tweeted last weekend: if publishers don’t produce digital content, such as apps, there are plenty of men in their basements in Basingstoke in their pants who will.