Reading Time: 5 minutes The book used to be the thing you marketed. Today it’s also a tool to market yourself or your business. Business coach, content consultant and publisher Alison Jones shares her advice for using self-publishing as a business strategy.
Author Alison Jones
Alison Jones is a publishing partner for businesses and organizations, and the author of This Book Means Business. She provides executive coaching, consultancy and training services to publishers and regularly speaks and blogs on the publishing industry. She also hosts The Extraordinary Business Book Club podcast, for writers and readers of extraordinary business books. See www.alisonjones.com and follow her on Twitter at @bookstothesky.