publishers link up to the iPhone

Could this be the iPod moment? Or just the iPhone moment?

HarperCollins announced Wednesday that it had set up a special link, http://mobile.harpercollins.com, that will allow browsers to view excerpts from more than a dozen new releases, including Michael C. White’s “Soul Catcher” and Michael Korda’s “Ike“, a biography of President Eisenhower.
“Reaching consumers on mobile devices and the Internet is increasingly important for publishers,” Brian Murray, president of HarperCollins Publishers Worldwide, said in a statement that noted the publisher has some 10,000 titles already digitized.

Read more at: Book excerpts to be viewed on iPhone – Yahoo! News