5 ways to Facebook success
Many of us have now switched from Facebook groups to pages, or at least added a page. The added functionality available – such as pulling in the RSS feed from your blog – is a compelling reason. Another is the recent layout changes that make pages more like profiles – including the ability to add status updates that appear in your fans’ news feeds.
But how do you build a fanbase? As with many social media tools, useful content and patience are required. But also more joined-up thinking: are you linking to your Facebook page from your website/blog/Twitter page/etc? The easier it is for people to find you on other social media sites the better. Use a ‘social media cloud’ on your main website or blog, like the one in the sidebar of Publishing Talk, linking to us in various other places.
A recent article on Mashable – a blog that I urge you all to read – proposes 5 Elements of a Successful Facebook Fan Page, and has some useful case studies and principles to bear in mind:
- Network with other platforms
- Create a resource
- Create contestst that include participation
- Empower pre-existing pages
- Target the proper demographic
The article concludes with the following good advice:
Creating a Facebook fan page is simple, but getting it to work well takes time, dedication, and some planning. Don’t expect to create a page and then have a huge following instantaneously. Build good content, make it easy to share, and let people know about it, and over-time the community will grow.
2 thoughts on “5 ways to Facebook success”
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These are great tips for Facebook…thank you!
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