I’m still often asked what a podcast is. Frankly, it’s a question I tire of. I may be a social media geek, but really: this stuff is quite mainstream now. It’s one of those things where consumers are ahead of publishers. Many ordinary people are accessing media when, where, and how they want. Some publishers are making an effort to keep up. Some, well, don’t know what a podcast is.
It’s a question that podcasting consultant and friend of the show Leesa Barnes also tires of. So, if you’re still confused, rather than listen to me complaining, why not watch her video explaining it all using the example of the talk show diva?
This video is interesting not only for its explanation of podcasting, but also for the way it promotes her book Podcasting for Profit – by providing some genuinely useful content that relates to it.
So, now you know what a podcast is, how might you use one? Here are a few quick ideas:
- You don’t have to make a never-ending chore of podcasting. How about a limited run of, say, 4-6 shows leading up to a major product launch?
- Do a podcast that relates to a specific book – e.g. Flying Startups
- Do a podcast that is built around a more general subject area that enables you to promote your books in that area – e.g. Foreword Thinking
- Get your authors involved. Give them a hand-held recording device. Many of the best book podcasts are currently produced by enthusiastic authors themselves. All you need to do is facilitate the process, spark the idea, and help them out with some post-production and marketing.