Seth Godin on author branding
Reading Time: < 1 minute More on authors, branding and online marketing today, this time from a recent post by Seth Godin, who’s always worth
Read moreReading Time: < 1 minute More on authors, branding and online marketing today, this time from a recent post by Seth Godin, who’s always worth
Read moreReading Time: < 1 minute Following on from my previous comment that the author is the brand, here’s an extract from an interesting article by
Read moreReading Time: 3 minutes Our Facebook Group is now approaching 250 members. Many thanks to everyone who has joined, contributed, posted links, images, and
Read moreReading Time: 2 minutes Want to reach your audience any time, any place, anywhere? You need to think ‘martini marketing’. I was at the
Read moreReading Time: 1 minute Far be it for me to give a shout-out to a large American corporation. But I am going to mention
Read moreReading Time: < 1 minute I attended another conference today, in Los Angeles. Fortunately, it was a virtual conference hosted by MarketingProfs, so I could
Read moreReading Time: < 1 minute One in five marketers now spend more than half their marketing budget online. And the key growth area for the
Read moreReading Time: < 1 minute Macmillan have been at the social media again. I feel compelled to give another shout-out to them, because, yesterday, they
Read moreReading Time: 3 minutes The Digg Revolt notwithstanding, there is a more general Internet revolution going on. It’s part of the web 2.0 thing
Read moreReading Time: 2 minutes One Marketing Director also punched the air at a London Book Fair seminar this week when, in response to the
Read moreReading Time: 3 minutes The recent informative Bookseller seminar in London, ‘Reaching Readers Online’, focused on the use of social media in general, and
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