Seth Godin on author branding
Reading Time: < 1 minute More on authors, branding and online marketing today, this time from a recent post by Seth Godin, who’s always worth
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authors, brands and communities
Reading Time: < 1 minute Following on from my previous comment that the author is the brand, here’s an extract from an interesting article by
Read moreauthors are doing it for themselves
Reading Time: 3 minutes Our Facebook Group is now approaching 250 members. Many thanks to everyone who has joined, contributed, posted links, images, and
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Martini marketing
Reading Time: 2 minutes Want to reach your audience any time, any place, anywhere? You need to think ‘martini marketing’. I was at the
Read morea good idea and a camera
Reading Time: 1 minute Far be it for me to give a shout-out to a large American corporation. But I am going to mention
Read moreis this thing on?
Reading Time: < 1 minute I attended another conference today, in Los Angeles. Fortunately, it was a virtual conference hosted by MarketingProfs, so I could
Read moresocial media – the key growth area
Reading Time: < 1 minute One in five marketers now spend more than half their marketing budget online. And the key growth area for the
Read morehow to top the charts on YouTube
Reading Time: < 1 minute Macmillan have been at the social media again. I feel compelled to give another shout-out to them, because, yesterday, they
Read morethe social media revolution
Reading Time: 3 minutes The Digg Revolt notwithstanding, there is a more general Internet revolution going on. It’s part of the web 2.0 thing
Read more57 academics just punched the air
Reading Time: 2 minutes One Marketing Director also punched the air at a London Book Fair seminar this week when, in response to the
Read moreget a second life
Reading Time: 3 minutes The recent informative Bookseller seminar in London, ‘Reaching Readers Online’, focused on the use of social media in general, and
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