Reading Time: 4 minutes Social media is one of the best ways to connect with readers, build a large, engaged audience – and promote your books. To succeed, it pays to think strategically about what you want to achieve.
Browsing: Social Media
Reading Time: 5 minutes Social media has been key to Emily Benet’s success as a writer. Her first book, Shop Girl Diaries, started life as a blog; her second, The Temp, as a serialised novel posted online; and her latest, #PleaseRetweet, is a comedy about social media obsession. Social media is a wonderful tool for writers – but it has pitfalls too. The key is to use it, and not let it use you, as she reveals in her top pros and cons of social media for writers.
Reading Time: 5 minutes Twitter: Huge distraction? Waste of time? Like shouting into an empty field? That’s what Saul Wordsworth used to think. But now his Twitter comedy character Alan Stoob has become a bestselling book, and may become a Hollywood movie. He reveals how he did it – and how you can create your own Twitter character.
Reading Time: 3 minutes WordPress is the blogging software I always recommend. It is flexible, extendible, easy to use – and free. But there is more to it than writing a personal online journal. You can use it to build a website, promote your books – and build a community. Here are 10 ways to make the most of it.
Reading Time: 6 minutes After a disastrous launch, Ben Hatch’s book Are We Nearly There Yet? went to number one in the Kindle non-fiction charts. He tells is us how his book became a bestseller thanks to the support of his Twitter followers.
Reading Time: 3 minutes As November eases into December, and NaNoWriMo ends in delivery or defeat, there’s a new seasonal online writing event to act as a mini come-down from the demands of bashing out a novel in a month. And you don’t need to write 50,000 words: you only need 140 characters.
Reading Time: 2 minutes We’re all familiar with blog-to-book success stories. But what about blog-to-sitcom? Regular readers will remember Emily Benet. She won the 2010 Author Blog Award in the Published Author category, which was announced at the Publishing Talk tweetup at the London Book Fair. Her début book, Shop Girl Diaries, began as a weekly blog about working in her mum’s unusual chandelier shop.
Reading Time: 6 minutes Are you on Pinterest yet? The latest social media phenomenon has crept up on many of us – yet the statistics show that pinning is winning. Pinterest is already the third most popular social network after Facebook and Twitter, according to a 2012 report by Experian. It has an estimated 13 million users. It is the fastest site ever to break through the 10 million unique US visitors mark according to comScore. And it now drives more referral traffic than Google+, YouTube and LinkedIn combined, according to a Shareaholic study in January 2012. All of which is reason enough to take an interest in Pinterest. But what is it – and how can you use it as a publisher or an author?
Reading Time: 2 minutes One of the best ways to use Twitter is as a way to promote your blog – which in turn promotes your book, your writing, or your publishing business. Twitter is by far the biggest driver of traffic to my blogs because an automatic tweet is posted whenever I publish a blog post – without even having to log in to Twitter. This tutorial will show you how it’s done, using Twitterfeed.
Reading Time: 4 minutes How do we organize our bi-monthly BookMachine tweetups alongside full time jobs? Well, doing this has only become possible in the last few years, and all thanks to social media. We spend just 2 – 3 hours a week on promoting our events, here are the top five free tools that help us out.
Reading Time: 4 minutes Looking for a job in publishing? As with all social networking, when it comes to job searching there are some big ‘dos’ and ‘don’ts’. Twitter on its own is unlikely to find you a job: you may see jobs advertised (and you’ll need to respond quickly if you do), but it should be used as the means to finding a job, and your personal marketing tool.
Suzanne Collier of www.bookcareers.com shares her top ten tips for using Twitter for your job search.
Reading Time: 6 minutes Blogging is a great way to raise your profile, connect with readers and encourage sales. But how do you get started? Science fiction author Keith Mansfield started on the road to blogging with a workshop his publisher sent him on – and he’s never looked back. Here he explains how he got started, how he’s benefited from blogging, and shares his top blogging tips.
Reading Time: 4 minutes A Facebook page is a great way to promote your book: you can use it to connect with your readers, encourage discussions around the topic of your book, automatically pull in your latest blog postings, and send updates to your fans.
By default, a Facebook page has tabs for Wall, Info, Photos, Discussions and Boxes, with the Wall tab being the first thing you see. But you can also personalize your page with a customized tab that offers more information about your book, draws people in and gives them a clear call to action. You can even make it the first thing people see when they visit your page for the first time. Follow these 5 easy steps, and you too can have a customized Facebook page.
Reading Time: 4 minutes Is Second Life still useful for authors and publishers? It depends how you use it, argues Adele Ward – who has recently used virtual contacts to make her new business, Ward Wood Publishing, a reality.
Reading Time: 4 minutes There are natural advantages to being a small, independent publisher when it comes to social media marketing. But, big or small, there’s a social media marketing strategy for you. Just keep it appropriate to your type of organization, make sure you engage your audience, and go for a personal voice – whether that is you and/or your authors.
Reading Time: 3 minutes The Author Blog Awards aim to highlight to readers the great content that you can find in author blogs and microblogs, reward those authors who engage with their readers online, and encourage other authors to do the same. Nominations are now open so please head over to www.authorblogawards.com to nominate your favourite author blog.