How to Promote Your Blog with Twitter

How to Tweet your Blog
 
Step 1 - Market your blog with Twitterfeed1. Market your blog with Twitter
One of the best ways to use Twitter is as a way to promote your blog – which in turn promotes your book, your writing, or your publishing business. Twitter is by far the biggest driver of traffic to my blogs because an automatic tweet is posted whenever I publish a blog post – without even having to log in to Twitter.
This tutorial will show you how it’s done, using Twitterfeed, which is free to use. Twitterfeed works with multiple blogs and with multiple Twitter accounts. You can also use it to tweet new blog posts to Facebook and LinkedIn. Once you’re familiar with Twitterfeed, try some of the advanced techniques in Step 12 such as setting up automatic retweets.
Step 2 - Identify your RSS feed2. Identify your RSS feed
RSS stands for Really Simple Syndication – a technology that enables people to subscribe to your latest blog posts. Your blog automatically comes with one – you just need to find it. Look for an RSS icon or link on your blog, or in the address bar.
Your feed address should look something like www.yoursite.com/feed. If you click on it, you may be presented with the option to Add to Google homepage or Add to Google Reader – two of the ways people subscribe to feeds.
Step 3 - Manage your RSS feed3. Manage your RSS feed
This step is optional, but recommended. It is also useful if you are struggling to find your RSS feed. Use a free service called Feedburner to manage your feed.
Sign in with your Google login at www.feedburner.com and enter the web address for your blog. It will find the feed for you and create a feed address that starts with http://feeds.feedburner.com/.
Use this as the feed you will enter in Twitterfeed in Step 5.
Read the full 12-step illustrated tutorial in Publishing Talk Magazine issue #01 .
How to Tweet Your Blog Tutorial in Publishing Talk Magazine

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Jon Reed

Jon Reed is an author, screenwriter, publisher and social media consultant. He is the author of Get Up to Speed With Online Marketing (2e, Pearson Business, 2013) and offers social media training and consultancy through his company Reed Media. Jon is also director of social media strategy for digital agency Pilao. Jon started Publishing Talk in 2007 following a 10-year career in publishing, including as publishing director for McGraw-Hill. More...

One thought on “How to Promote Your Blog with Twitter

  • 9th September 2012 at 8:43 am
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    I didn’t know about the tweetfeed thing! I’ll definitely give it a try. 🙂

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