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Emily Benet’s blog-to-book-to-sitcom success story

Shop Girl Diaries sitcom pilot

We’re all familiar with blog-to-book success stories. But what about blog-to-sitcom? Emily Benet shows that you never know where a blog might lead.

Emily Benet won the 2010 Author Blog Awards in the Published Author category, which was announced at the Publishing Talk tweetup at the London Book Fair. Her début book, Shop Girl Diaries, began as a weekly blog about working in her mum’s unusual chandelier shop. And a couple of years later, at the end of October 2012, the Shopgirl Blog sitcom taster premièred in London!

Emily tells Publishing Talk: “I was very impatient to get my writing career off the ground. I wanted to write and I wanted people to read what I wrote, but I didn’t want to spend my life waiting for publishers to decide my fate. That’s why I began a blog, because I could bypass the editors and publish whatever I wanted.”

Blogging has been hugely successful for her. Interest in her blog from Salt Publishing led to the publication of the book in December 2009. We hear a lot about the blog-to-book model – but Emily’s went a stage further stage: to sitcom pilot! The blog attracted the attention of television director Chloe Thomas, leading to the shooting of the Shopgirl Blog taster for a sitcom, starring Katy Wix (Not Going Out) and Blake Harrison (The Inbetweeners).

There’s no point having a blog if you’re going to keep it a secret

Promoting her blog was key to her success. Emily says she “had a small following but that grew as I took my brother’s advice to spread the word online. There’s no point having a blog if you’re going to keep it a secret.”

Shop Girl Diaries

Shop Girl Diaries is available from Amazon. Emily has since writen a serialized novel on Wattpad called Spray Painted Bananas, which led to a book deal with HarperCollins. Read her tips on how to use Wattpad to get a book deal. Emily’s subsequent books include a self-published novel called The Hen Party.

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Jon Reed

Jon Reed is a content writer, author, screenwriter, lecturer, blogger - and the founder of Publishing Talk. He was previously a publisher for 10 years. Publishing Talk aims to help new and emerging authors write, publish and sell books. Advice is available via the blog and our masterclasses and membership programme. More...

5 thoughts on “Emily Benet’s blog-to-book-to-sitcom success story

  • Emily this is so amazing and inspirational for Bloggers like me….. Good Luck and keep it up

    • Thank you Franca! I’m glad you feel inspired. It’s all about sticking at it! There have been many low points along the way where I wondered why I was doing it but you just have to commit and blog even when you think no one is reading!

  • Sounds amazing and very inspirational, Emily. Good luck with it all!

    • Thank you! I’ll be blogging about whatever happens I’m sure! 🙂

  • Thanks for sharing our Shopgirl Blog taster. The screening went really well and everyone has been really enthusiastic about it! Fingers crossed I get to write more Shopgirl shenanigans in the future!

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