Rupert Murdoch

Many have seen online magazines and newspapers as a threat to revenues – notably Rupert Murdoch. But what if you could create content and a user experience so compelling that people would willingly pay for it? We’re already seeing signs of this with iPhone apps. The iPad could take things a stage further. I talked about the Minority Report moment on this blog back in 2007. I also said magazines would get there before books. With the iPad, I’d say that moment is pretty much here. And the magazine will be WIRED – coming to an iPad near you this summer.