Free or Fee? Valuing Content in the Digital Era – Part 1

Reading Time: 4 minutes Ben Hammersley, Editor-at-Large of Wired UK is an engaging speaker, not afraid to tell the audience: “if you’re not producing content for all platforms – especially mobile – your business will die.” Straight to the point then. He also made a pertinent point (much to the relief of many in the room) that the old formats won’t die. Cinema didn’t kill theatre, the iPad won’t kill print. Each format is usually better in one way than the other.

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The Future of Magazines

Reading Time: 3 minutes Many have seen online magazines and newspapers as a threat to revenues – notably Rupert Murdoch. But what if you could create content and a user experience so compelling that people would willingly pay for it? We’re already seeing signs of this with iPhone apps. The iPad could take things a stage further. I talked about the Minority Report moment on this blog back in 2007. I also said magazines would get there before books. With the iPad, I’d say that moment is pretty much here. And the magazine will be WIRED – coming to an iPad near you this summer.

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