Free or Fee? Valuing Content in the Digital Era – Part 2

Reading Time: 3 minutes While boxes around industries are dissolving as everything can be viewed through one device, publishers need to think clearly rather than just tinker with their own model. The traditional linear model of author-to-publisher-to-retailer-to-consumer no longer holds true. Agile project management, reflexive and responsive ways to develop projects and the ability to adapt to change are essential. The industry needs to learn how to build, develop and fail fast so it can learn and move on. We need to move quickly, but think deeply.

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