For authors and publishers, content is our bread and butter. But content no longer just mean the products we publish – it also means marketing. So how do we build an effective content strategy? This question was addressed at the 2015 London Book Fair Publishing for Digital Minds Conference.
Read MoreWhile some publishers view digital as a dystopian nightmare, Alastair Horne considers six science fiction themes and how they illustrate a more positive future for the industry.
Read MoreWhen science fiction novel The Red Men was first written, ebooks and video sharing were futuristic tools. Now, as reality
Read MoreEbooks and blogs are changing not only how we read but what we read, says Brian Burton. In today’s time-poor
Read MoreWelcome to the London Book Fair Digital Minds Conference live blog! I’ll be updating every 5 minutes or so, so keep
Read MoreBy John C Abell on Wired: There are no two ways about it: E-books are here to stay. Unless something
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In the final part of his report on this year’s London Book Fair Digital Conference, Alastair Horne considers the impact of mobile on the publishing industry.
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In Part 1 of his report on the London Book Fair Digital Conference, Alastair Horne discovers what we can learn about digital content and business models from those outside the publishing industry.
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“Authors and readers are all that matter. Publishers will soon be irrelevant.” It was billed as The Great Debate – but has the discussion really moved on since last year?
Read MoreMany of you will know Kassia Krozser’s excellent Booksquare blog. Here she is talking to Mac Slocum at at O’Reilly
Read MoreÜber-agent Andrew “the Jackal” Wylie has hatched an audacious plot. Or maybe he has just seen the future. Either way, he has disintermediated the publishers he works with – for ebooks at least. With last week’s launch of Odyssey Editions, his Kindle-only ebook imprint, a range of his authors are now available digitally for the first time. To me, this seems inevitable. Many authors and their agents get the new digital realities – and, more importantly, the opportunities – while too many publishing discussions still focus on a protectionist response to the ‘threat’ of digital. If publishers won’t grasp digital, authors and agents will.
Read MoreShould authors and publishers publish for the Kindle, the iPad, or something else? Some of the current options are:
– Print – not going away in a hurry
– Publish for the Kindle and iPad via the Amazon Digital Text Platform
– Publish for the iPad via the iBookstore
– Publish via a third party ebook app like Stanza
– Publish via an aggregator like Smashwords, Lulu, Myebook, Issuu
If you are an author, my advice is to write, create accompanying audio and video assets and by the time you are ready to publish, there will be more than one route open to you.