Write it, publish it, sell it
Reading Time: 4 minutes Is Second Life still useful for authors and publishers? It depends how you use it, argues Adele Ward – who has recently used virtual contacts to make her new business, Ward Wood Publishing, a reality.
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Reading Time: 4 minutes There are natural advantages to being a small, independent publisher when it comes to social media marketing. But, big or small, there’s a social media marketing strategy for you. Just keep it appropriate to your type of organization, make sure you engage your audience, and go for a personal voice – whether that is you and/or your authors.
Read moreReading Time: 6 minutes The worst financial crisis in a century, an international banking collapse and global recession: it is enough to make a publisher cry all the way to the bank. But there is a flip side to the doom and gloom: It is possible to thrive — not just survive — in an economic downturn, especially if you are small, flexible and smart.
Read moreReading Time: 6 minutes This article first appeared in The Deal (the official magazine of the London Book Fair) in Spring 2008 Trade publishers
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