social media marketing Archives

Jon Reed 17th November 201829th January 2022 marketing, pay per click, PPC, social ads, social media marketing

7 ways to use pay per click marketing to promote books

From Google Ads to Facebook, Instagram and Twitter there are lots of options for paid advertising online. So where do you start – and what works for books?

conferences Digital Social Media

Jon Reed 2nd July 201020th September 2020 Digital, Huffington Post, Independents, Second Life, Small press, social media marketing, Twitter

Are you too big for social media?

There are natural advantages to being a small, independent publisher when it comes to social media marketing. But, big or small, there’s a social media marketing strategy for you. Just keep it appropriate to your type of organization, make sure you engage your audience, and go for a personal voice – whether that is you and/or your authors.