Reading Time: 4 minutes There are natural advantages to being a small, independent publisher when it comes to social media marketing. But, big or small, there’s a social media marketing strategy for you. Just keep it appropriate to your type of organization, make sure you engage your audience, and go for a personal voice – whether that is you and/or your authors.Read more
Reading Time: 8 minutes Publishers get real about digital as they are told: “This industry doesn’t owe you a living”.
I was lecturing at Birkbek yesterday, on digital publishing, social media marketing – and men in their pants in Basingstoke. For this was the key takeaway message for me at this year’s London Book Fair Digital Conference, which I attended and live-tweeted last weekend: if publishers don’t produce digital content, such as apps, there are plenty of men in their basements in Basingstoke in their pants who will.
Reading Time: 2 minutes Are you at the London Book Fair on Tuesday 20th April? If so, there are still places at the London Book Tweet After Party! London Book Tweet is the official tweetup of the London Book Fair, organized jointly by the London Book Fair and Publishing Talk. The publishing Twitterati will be out in force, tweeting, drinking and networking with fellow publishers, authors, agents, journalists and other book industry folk – and we’d love you to join us!Read more
Reading Time: 3 minutes While boxes around industries are dissolving as everything can be viewed through one device, publishers need to think clearly rather than just tinker with their own model. The traditional linear model of author-to-publisher-to-retailer-to-consumer no longer holds true. Agile project management, reflexive and responsive ways to develop projects and the ability to adapt to change are essential. The industry needs to learn how to build, develop and fail fast so it can learn and move on. We need to move quickly, but think deeply.Read more
Reading Time: 4 minutes Ben Hammersley, Editor-at-Large of Wired UK is an engaging speaker, not afraid to tell the audience: “if you’re not producing content for all platforms – especially mobile – your business will die.” Straight to the point then. He also made a pertinent point (much to the relief of many in the room) that the old formats won’t die. Cinema didn’t kill theatre, the iPad won’t kill print. Each format is usually better in one way than the other.Read more
Reading Time: < 1 minute For those of us not at the Frankfurt Book Fair this week, it’s been easier than ever to keep upRead more
Reading Time: < 1 minute Were you at the O’Reilly Tools of Change conference in New York last week? No? Me either. If, like me,Read more
Reading Time: 2 minutes Well, I made it to one seminar at the London Book Fair this year – and, of course, it wasRead more
Reading Time: 3 minutes photo by FlickrDelusions Another year, another Book Fair, another year older. Yes, Publishing Talk is one year old, dear reader;Read more
Reading Time: < 1 minute I wasn’t fortunate enough to get to the O’Reilly Tools of Change for Publishing conference in New York this year.Read more
Reading Time: 2 minutes As regular readers know, I’ve was at the Online Marketing Show last week, with my colleague Suzanne. Some interesting presentations,Read more
Reading Time: 2 minutes I’m pleased to see that, while I’ve been hard at work flanneuring around the Online Marketing Show (more of whichRead more